The Sabah Tourism Board, generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture, and Environment.

Sabah Tourism’s primary responsibility is marketing and promoting tourism for the State. Sabah Tourism works closely with industry players to promote Sabah and ensure the sector's success and sustainable growth.

Sabah Tourism's concerted effort, together with the Ministry of Tourism, Culture and Environment, and industry players, contributes to the overall development of the tourism sector on a national and international scale.